Nova medical center locations11/11/2023 ![]() Once he finalised on short-stay surgical centres as a business focus, he began searching for surgeons. Before Nova, it was Airworks, a decades-old family-owned business which he acquired and turned around, along with other investors it grew from Rs 10 crore to Rs 250 crore in two years.įor a technology professional who had spent 20 years in the US with companies like Lucent and Emerson, parachuting into India as venture partner of GTI Capital was a tantalising challenge for Soni. They may be as diverse as power electronics, oil technology and aircraft overhaul and maintenance, but he finds a way to fast-track them all. Soni seems to have mastered the art of spotting, seeding and growing businesses. That gives it a reasonably big addressable market. Of nearly 120 million infertile couples in India, 20 million can afford Nova’s services, it claims. In the IVF business, where the break-even is faster, its tie-up with IVI of Spain, which brings the whole kit and kaboodle of technology, treatment protocols and research, is the biggest differentiator. “It has all the complexities of a big hospital but it neither feels nor smells like one it is like a boutique hotel,” says Suresh Soni, chairman and chief executive officer. Each centre, run as a small business unit with its own profit and loss account, is complete with pharmacy, pathology labs, diagnostic services and health check-ups. It will ring up nearly Rs 300 crore in revenue in 2013-14. Nova now operates 12 short-stay surgical centres and six IVF centres in seven cities. ![]() During this time, it evolved from pure day care to short-stay (where a patient could stay overnight at no additional charge). It took a year to start the second centre. When Nova Medical Centers started in June 2009, in Bangalore where it is headquartered, it had to evangelise ambulatory services, which comprise 70 percent of all surgeries globally. ![]() Surgeons, too, are only now warming to this idea. In a country that associates surgical care with hospitalisation, the concept of ambulatory services, or same-day discharge, requires greater trust in scalpel-wielding specialists than patients have ever had. Nova Medical Centers’ co-founders, Suresh Soni (left) and Dr Mahesh Reddy ![]()
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